Thursday, April 14, 2016

US ELECTION 2016_ Facebook intensity on Trump has spiked since February

USA TODAY

Facebook intensity on Trump has spiked since February

Paul Singer, USA TODAY

5:12 p.m. EDT April 14, 2016



Supporters wave signs for Donald Trump as he speaks during a campaign rally in Pittsburgh on April 13, 2016. (Photo: Keith Srakocic, AP)


Here's an intriguing bit of social media data: Since the end of February, Donald Trump has generated greater intensity of Facebook conversation than any other presidential candidate.

Trump has long dominated social media conversation — he generated 52 million likes, comments, shares and posts on Facebook a week ago compared with 24 million for Hillary Clinton and 2.5 million for John Kasich — but it is only in the past few weeks that he has broken away from the pack in the number of interactions made per Facebook user.

The chart below, with data provided by Facebook, tracks this relative "intensity": the total number of interactions about the candidates divided by the number of unique users participating in that conversation. For the week ending April 5, Trump generated 4.6 interactions per user, Hillary Clinton and Bernie Sanders both generated 4.2 interactions per user, Ted Cruz generated 4.0 and John Kasich 2.8.

Intensity of Facebook Interest for Current Candidates

READ MORE: http://www.usatoday.com/story/news/politics/onpolitics/2016/04/14/facebook-intensity-donald-trump-spike/83042532/


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